Halloween shopping starts during beach season now
Halloween shopping starts during beach season now Jim Watson/Getty Images The spookiest thing about Halloween this year might be how long the candy was sitting in your neighbor’s basement. The haunted shopping season is no longer confined to October (or even the fall), with more Americans beginning to stock up on sweets, graveyard decor, and costumes as early as summer:Nearly half of Americans did some Halloween shopping before October last year, compared with just over a third a decade ago, according to the National Retail Federation (NRF). About 1 in 4 Americans did some Halloween shopping by early August this year. Many retailers want you to start contemplating your plans for curating an eerie vibe in your neighborhood while shopping for beachwear. For instance, Home Depot dropped its “Halfway to Halloween” product lineup in April. The spooky industrial complex is growing: Americans are projected to spend $13.5 billion on Halloween items this year, up from $13.1 billion in 2023, ac...