The changing face of the beauty industry
The changing face of the beauty industry Getty Images Close your eyes and picture someone at the store buying makeup. If you’re not picturing a five-year-old kid or a grown man, you’re living in the past. The beauty industry has gotten a makeover in recent years, thanks to changing social attitudes and glam brands eager to explore untapped markets. A new foundation More men are beginning to appreciate the power of concealer. According to Statista data cited by CNBC: In 2019, more than 90% of US males said they never wear makeup . In 2024, that number dropped to 75%. The share of Gen Z men who reported using facial skincare products also jumped 68% from 2022 to 2024, per market intelligence firm Mintel. Retailers have responded by bulking up their men’s offerings or dialing back gender distinctions altogether for a more neutral presentation. Age-defying products: Sorry, Dr Pepper lip gloss, you’re not the only makeup game in town anymore for elementary school kids . Per t...